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A New Era For Affirmation


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Providing Home Health and Personal Care in the Greater Richmond, VA Area

We're Evolving

We are excited to announce that we are refreshing our brand look! Our new identity conveys trust and sophistication in a playful, energetic way – representing our team and service “pathways” in a single mark.


Fresh New Look

You will notice some fresh new colors and new curves for Affirmation. On January 16th, we launched our new website and social media pages. We have made changes to our logo, color palette, and typeface, and have taken them through a style evolution.


Our new branding efforts bring Affirmation to the forefront as the parent company and allows for service pathways to be positioned underneath, like Affirmation Home Health and Affirmation Personal Care. The term pathway represents the services of Affirmation that are available to meet the needs of our customers. Our new logo illustrates the pathway and destination and includes a leaf to represent life and living.


The long-term plan is to expand Affirmation and build additional services as we grow in the future. Therefore, our brand needed to evolve. We want to celebrate our transformation with this new visual identity! A bright, energetic visual language that is friendly and inviting. We hope you like it as much as we do!


Please find, like and share our pages!

Affirmation Pathways

If you or an aging loved-one is considering Home Health Care in Richmond VA, please contact the caring staff at Affirmation Pathways for Living today. 804-588-4944




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